Amazon Just Launched an AI That Knows Your Medical History — And It’s Free for Prime Members
Amazon just made your Prime subscription a lot more useful — and a lot more personal. The company launched Health AI, a new AI health agent, on Amazon.com and the Amazon app this week. It reads your medical records, explains your lab results, manages prescription renewals, books appointments with real doctors, and answers health questions 24/7. For eligible Prime members, the first five doctor consultations through it are completely free.
This is not Amazon’s chatbot suggesting ibuprofen for a headache. This is a full agentic health assistant connected to your actual medical history — built on top of One Medical, the primary care service Amazon acquired for $3.9 billion in 2022.
What Amazon Health AI Actually Does
The key distinction from every other health chatbot: Health AI knows you. Once you permit it to access your health data through the Health Information Exchange — the nationwide system for sharing patient records — it stops giving generic answers and starts giving personalised ones.
Amazon’s example illustrates exactly why this matters. If a patient with asthma develops a cough during flu season, a generic chatbot says, “drink fluids and rest.” Health AI looks at that patient’s asthma diagnosis, current medications, and past flare-up history — and asks follow-up questions designed to distinguish between a routine issue and something that needs a doctor’s attention.
What Prime Members Get for Free
As an introductory offer, eligible US Prime members who use Health AI receive up to five free direct-message care consultations with a One Medical provider for more than 30 common conditions. The list includes:
- Cold and flu
- Allergies and acid reflux
- Pink eye and UTIs
- Erectile dysfunction and anti-aging skin care
- Hair loss
- And 20+ more
Amazon values this offer at up to $145. These visits can be shared with family members through Amazon Family — meaning one Prime account covers the whole household. The offer is also available through Prime for Young Adults and Prime Access (Amazon’s discounted membership for students and income-verified customers).
After the five free visits, a One Medical Pay-per-visit costs $29, or you can buy a full One Medical membership for $99 per year as a Prime member — half the standard $199 price.
Is the math good?
If you use even two of the five free visits, you’ve gotten more value from the offer than the cost difference between Prime membership tiers. A typical telehealth visit elsewhere costs $50–75. Five visits = up to $375 in care, delivered free through Health AI. For families who use it, this is one of the most concrete Prime benefits Amazon has ever offered.
How to Get Started
- Go to amazon.com/health-ai and sign up for the waitlist
- You’ll receive an email when Health AI is ready for you (rolling access, expanding to all US customers soon)
- Create or sign in to your Amazon health profile with two-step authentication on mobile
- Start a conversation by typing your health question in the Health AI chat box
- Optionally: give Health AI permission to access your medical records for personalised responses
If you’re already a One Medical member, you can access Health AI now through the One Medical app without waiting.
The Tech Behind It — Built on Claude
What makes the technical architecture of Health AI unusually transparent is that Amazon disclosed it in detail. Health AI runs on Amazon Bedrock — Amazon’s managed AI platform — and uses Anthropic’s Claude models as its foundation. It is not a single chatbot. It is a multi-agent system:
- A core agent that handles patient conversations
- Sub-agents that handle specific workflows (prescriptions, appointments, lab results)
- Auditor agents that review conversations in real time for accuracy and safety
- Sentinel agents that watch over the whole system with escalation paths to human providers
The clinical bar is high. Amazon says Health AI’s evaluation framework requires it to meet or exceed clinician-level performance on safety-critical decisions before deployment. If it is uncertainty about any clinical recommendation, it is designed to direct users to a human provider rather than guess.
Is Your Health Data Safe?
This is the question everyone should ask — and Amazon’s answer is more detailed than most. All interactions happen within a HIPAA-compliant environment. Your conversations are encrypted with strict access controls. Protected health information from One Medical and Amazon Pharmacy is not used by Amazon Ads or for general merchandise marketing, and Amazon says it does not sell customers’ personal health data.
The model training approach is notable: Amazon trains Health AI on abstracted patterns without directly identifying information. If many patients ask about medication interactions, those patterns — not the patients — are used to improve responses.
The question worth sitting with
Amazon now has your shopping history, your Prime viewing habits, your Alexa voice recordings, and — if you use Health AI — your medical records, prescriptions, symptoms, and lab results. The company’s privacy policy is strong and HIPAA compliance is real. But the breadth of what Amazon knows about the average Prime member, if Health AI succeeds, becomes extraordinarily comprehensive. Whether that’s a good trade for the convenience and access it provides is a personal decision — and worth making consciously.
What Amazon Is Actually Building Here
Health AI makes sense as a business only if you understand Amazon’s long game in healthcare. Amazon has spent billions building a position across the entire health stack: One Medical for primary care, Amazon Pharmacy for prescriptions, Amazon Clinic for telehealth, and now Health AI as the AI layer connecting all of them.
The goal — explicitly stated by Amazon’s leadership — is continuity. Today, if you need a specialist after a One Medical visit, you’re on your own to find one, share your records, and navigate insurance. Amazon’s stated direction is a future where Health AI navigates that transition for you, whether you’re seeing a One Medical provider or a specialist at partner health systems like Rush University and the Cleveland Clinic.
| What Amazon Has | What It Connects To | The Play |
|---|---|---|
| Amazon.com (350M+ users) | Health products, OTC meds | Entry point for health intent |
| Prime membership (200M+) | Health AI free tier | Acquisition funnel for One Medical |
| One Medical (primary care) | Health AI appointment booking | Real care delivery layer |
| Amazon Pharmacy | Prescription management | High-margin recurring revenue |
| Health AI (new) | All of the above | The connective tissue |
Who Should Actually Use This
Health AI is genuinely useful for three types of people:
- People who delay care due to friction — if you avoid calling the doctor because of the appointment wait, the co-pay confusion, or the effort of explaining your history again, Health AI removes most of that friction
- People managing ongoing conditions — chronic condition management (diabetes, hypertension, asthma)- benefit enormously from an AI that tracks your history over time and notices patterns
- Families with One Medical — the ability to share visits and manage prescriptions for multiple family members from one interface has real everyday value
It is less useful for people who want to bypass their existing primary care provider, need emergency care, or want specialist consultation. Health AI explicitly states it is not intended for diagnosis or treatment without provider support — it is a navigation and triage layer, not a replacement for doctors.
NudgeBit take
Amazon Health AI is the most consequential launch in healthcare AI since Google’s MedPaLM research papers — except this one is live, in production, and available to hundreds of millions of people today. The tech is sound, the privacy architecture is transparent, and the Prime incentive is genuinely compelling. The open question is how many people will trust Amazon with their medical history. If they do, Amazon will know more about American health behaviour than any insurer, hospital, or government agency ever has.